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Education Marketing That Increases Applications, Inquiries & Enrollment

Institutions rely on Helps2 to deliver precision performance marketing with measured integration and drive high-intent inquiries for leading institutions.

Education marketing meeting - Helps2

Avg. Enrollment Increase

+32% YoY

Trusted By Leading Education Brands

Wonder Math Logo - Past Client of Helps2
Central Coast College - Helps2 Client
Boothby Therapy Services Logo - Helps2 Client
Guided Inquiry Design Logo - Helps2 Client
Above the Wave Logo

Why Traditional Enrollment Efforts Stall

Outdated marketing playbooks fail to capture the nuances of today’s educational decision-making process.

Lack of Attribution

Generic ‘leads’ data, unable to trace exactly which marketing dollars are actually
filling seats.

Slow Lead Response

A 24-hour delay in response can decrease conversion rates by 80%. We build systems that respond in seconds.

Weak Funnel Design

Generic ‘Contact Us’ forms don’t work. We engineer high-conversion journeys tailored to educational archetypes.

We Create Specialized Solutions

Private K-12 Schools

Increase enquiries and ideal-house attendance through targeted hyperlocal targeting and parent-focused messaging.

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Colleges & Universities

Optimize your high-stakes enrollment funnel with data-driven recruitment and multi-channel attribution.

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EdTech Brands

Drive ‘Demo’ and ‘Sign-Up’ conversions through strategic lead generation and active district relationship building.

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42%

INCREASE IN QUALIFIED INQUIRIES

28%

LOWER COST-PER-LEAD

15,000+

LEADS GENERATED

$3.1M+

MANAGED AD SPEND

CASE STUDY

Ed Tech App, Wonder Math

Wonder Math came to Helps2 with a big vision but limited visibility. Their math learning platform for kids was outstanding — but the right families simply weren’t finding it. We built a full enrollment growth engine: strategic SEO, high-converting quiz funnels, and automated email nurture sequences. Within 9 months, organic users grew by 3,500%, email became the #1 driver of trial starts, and monthly revenue climbed 32%.

+114%

Qualified Applications

−35%

Cost Per Acquisition

The Helps2 Enrollment Growth Framework™

Outdated marketing playbooks fail to capture the nuances of today’s educational decision-making process.

Attract
  • Paid Ads
  • SEO Content
  • Partnerships
  • Social Organic
Capture
  • Landing Pages
  • Lead Forms
  • Chatbots
Nurture
  • Email Sequences
  • Retargeting
  • Education Content
Qualify
  • CRM Tracking
  • Lead Scoring
  • Automation
Enroll
  • Discovery Calls
  • Open Days
  • Offers & Closing

Why Helps2?

Most agencies use generic campaigns that ignore how students and parents actually make decisions. We build enrollment-focused systems designed around:

long decision cycles
institutional trust
inquiry quality
application conversion
student acquisition cost

GENERIC AGENCIES

Generic lead-gen reports
Slow lead reporting
Experiment messaging

Helps2

In-depth student personas
Live ROI dashboards
High-trust expert authority

Frequently Asked Questions by Institutions

How do you measure success?

We track every lead from initial impression to enrollment deposit. Our primary KPI is quality Cost Per Qualified Lead (CPQL) or Cost Per Enrolled Student.

What is the typical timeframe?

Strategic roadmaps are delivered in 14 days. Campaigns typically begin yielding high-intent inquiries within the first 30 days of launch.

Do we keep our data?

Absolutely. Your own ad accounts, creatives, and data are the assets we operationalize, engine driving your external
systems.

Are you a lead aggregator?

No. We build your proprietary brand equity. We do not sell shared leads or use generic portals; all inquiries belong exclusively to your institution.

Ready to Scale Your Enrollment?

Join the leading institutions who have moved beyond enrollment
plateaus and into a new era of growth.