With all hands on deck, we partnered with Dorothy’s Place and brought their marketing presence up to modern-day standards… both online and offline. Here’s the skills we used.
Since it’s founding back in 1982, Dorothy’s Place has always had a huge heart, but its place in the World Wide Web . . . not so huge. This shelter is not only a source of primary needs for those traumatized with the lack housing and nourishment, but is also a source of hospitality, safety, guidance, good health and happiness to an entire community of people – and since 2017 we at Helps2 work to bring that community a place online.
We began by creating for Dorothy’s Place a new website with an infrastructure oriented at collecting recurring donations digitally, then by expanding the reach of their social media presence with inspiration-oriented updates and biweekly videos. From their original logo we have expanded their brand identity, online as well as through traditional newsletters, and more recently we have given them a bigger voice via their own YouTube channel.
Within the first two months of working together, $18,000 was raised from online donations; their Facebook page currently boasts over 2,000 followers, which helped us end our relationship with them running a 3-month campaign raising over $70,000 in donations. We look forward to seeing how much bigger this digital heart can grow!