Dorothy’s Place

PROJECT HIGHLIGHTS

Raised $70,000 in 3 months

With 3 months to raise money and not much time to prepare, the Helps2 team drew up a fundraising strategy. This included biweekly video releases, social media advertising and weekly newsletters. At the end of the campaign we had raised over $70,000 in donations.

Website Creation & Online Donation Increase

We redesigned & modernized their website, which included recurring donation technology. This took Dorothy’s Place from not receiving any donations online to receiving over $500 in recurring donations every month (within a 5 month period).

SKILLS & TECHNOLOGIES

With all hands on deck, we partnered with Dorothy’s Place and brought their marketing presence up to modern-day standards… both online and offline. Here’s the skills we used.

Fundraising & Campaign Management

Design

Social Media Marketing

Videography

Years of Work

Specialists

thousand dollars raised

Films Created

SOME DETAILS

Since it’s founding back in 1982, Dorothy’s Place has always had a huge heart, but its place in the World Wide Web . . . not so huge. This shelter is not only a source of primary needs for those traumatized with the lack housing and nourishment, but is also a source of hospitality, safety, guidance, good health and happiness to an entire community of people – and since 2017 we at Helps2 work to bring that community a place online.

We began by creating for Dorothy’s Place a new website with an infrastructure oriented at collecting recurring donations digitally, then by expanding the reach of their social media presence with inspiration-oriented updates and biweekly videos. From their original logo we have expanded their brand identity, online as well as through traditional newsletters, and more recently we have given them a bigger voice via their own YouTube channel.

Within the first two months of working together, $18,000 was raised from online donations; their Facebook page currently boasts over 2,000 followers, which helped us end our relationship with them running a 3-month campaign raising over $70,000 in donations. We look forward to seeing how much bigger this digital heart can grow!

VIEW PROJECT

Categories: Advertising, Design, Marketing Campaign, Non Profit, Social Media Management, Videography, Webdesign

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