AgroTech Digital Strategy: Elevating Visibility and Engagement Through SEO and Social Media

TRANSFORMING AGROTECH’S ONLINE PRESENCE WITH TARGETED STRATEGIES

AgroTech, an industry leader in fertilizer efficiency, sought to enhance its online visibility and engagement. To achieve these goals, AgroTech partnered with Helps2 for a comprehensive digital strategy focusing on social media and SEO.

SOCIAL MEDIA SUCCESS: DRIVING ENGAGEMENT AND TRAFFIC

Since 2022, Helps2 has managed AgroTech’s social media platforms, leading to impressive growth and value across Facebook, Instagram, LinkedIn, and TikTok. In 2023, organic social media clicks emerged as the second-largest source of website traffic for AgroTech.

Key achievements include:

• Instagram: AgroTech’s Instagram following doubled, with a 790% increase in website traffic from the platform. Engaging content and strategic campaigns significantly boosted user interaction and brand visibility.
• Facebook: Achieved 90,000 organic impressions and 551,000 paid impressions. The platform saw a 16% increase in followers and a 100% rise in clicks from Facebook Ads, driving substantial traffic to the website.
• LinkedIn: Doubled its followers, experienced a 1305% increase in impressions, and saw a 2071% increase in website traffic from LinkedIn. The platform’s professional reach and targeted content contributed to these remarkable results.
• TikTok: Leveraged engaging videos and trends to enhance AgroTech’s presence on TikTok, expanding reach and building brand awareness.

SEO TRIUMPH: BOOSTING VISIBILITY AND TRAFFIC

Since starting with Helps2 in 2022, AgroTech saw a 10,000% increase in website traffic from SEO strategies.

Organic Search became the top driver of website traffic as a result of our SEO and Social Media strategies.

In 2023, Helps2 implemented a comprehensive SEO strategy for AgroTech, resulting in a dramatic 10,000% increase in website traffic. Organic search became the largest traffic source for AgroTech’s site.

Key results include:

• Keyword Rankings: AgroTech climbed from outside the top 100 to the top 15 for important industry keywords like “phosphorus deficiency” and reached the top 5 for others such as “eco-friendly fertilizer additives.”
• Backlink Strategy: Secured high-quality backlinks from reputable websites related to farming and crop industry news & insights, enhancing AgroTech’s authority and search engine performance.
• Increased Traffic: The website’s monthly visitors surged from approximately 300 to 1,000, reflecting the effectiveness of the SEO strategy in driving organic traffic.

OUR SOLUTION: COMPREHENSIVE, CONSISTENT SEO AND SOCIAL MEDIA STRATEGIES

Social Media Strategy:

• Content Creation and Management: We developed and executed a content strategy tailored to each platform, engaging users and fostering brand loyalty.
• Targeted Advertising: Utilized precise ad targeting to maximize reach and drive traffic, achieving significant increases in impressions and interactions.

SEO Strategy:

• Keyword Optimization: Implemented on-page and off-page SEO techniques to improve keyword rankings and drive organic traffic.
• Backlink Acquisition: Focused on acquiring valuable backlinks to boost domain authority and enhance search engine visibility.

Consistent Storytelling:

Ensured that AgroTech’s messaging across all channels was coherent, engaging and valuable, strengthening brand identity and connecting with the target audience.

RESULTS AND IMPACT

Our targeted SEO and social media strategies have significantly enhanced AgroTech’s online presence. The increased traffic, higher engagement, and improved search rankings have positioned AgroTech for continued growth and success in the digital landscape.

WANT TO ACHIEVE SIMILAR RESULTS FOR YOUR BUSINESS?

Looking to elevate your online presence and drive substantial growth? Contact Helps2 today to explore how our tailored digital strategies can benefit your business.