How Central Coast College Increased Enrollment and Revenue Through a Custom Education Growth Engine
When Helps2 brought on a community college as a client, the biggest challenge was obvious – the scale and depth of content to promote. In addition to our tried-and-true strategies of expanding their social media, for Central Coast College we also utilized paid advertising through Facebook and Google Ads and eventually produced video ads for broadcast television. YouTube has proved to be a significant promotional outlet for Central Coast College, and as a production and branding resource we have brought over 300,000 views to their YouTube channel.
Challenges
- Scale and depth of content to promote
- Outdated website and brand identity
- Spending twice as much on marketing for half the results
- No consistent lead generation strategy
- Expensive, infrequent commercial production (once a year or two)
- Untapped YouTube and video potential
Solutions
- New website design and brand modernization
- Social media expansion across all platforms
- Paid advertising through Facebook and Google Ads
- 15% converting quiz funnel created
- Video ads produced for broadcast television
- Monthly high-quality commercial production
- YouTube channel growth as a promotional outlet
Results
+3500%
increase in organic website users
+1391
overall increase in Google search rankings
15%
quiz funnel conversion rate
32%
increase in monthly revenue
40
prospective student leads per week
300K+
views brought to their YouTube channel
240K
commercial views generated
2020
classes filled to capacity
Results achieved over 5 years of partnership beginning in 2016
Testimonial
All of us at Helps2 are proudly kept quite busy working with Central Coast College and look forward to experiencing the continuing growth and evolution of their online community!
— Helps2 Team on Central Coast College
Conclusion
Central Coast College’s growth demonstrates how education companies can scale enrollment when brand modernization, advertising efficiency, and video content work together. By combining a revamped brand, strategic paid advertising, and a monthly commercial production program, Helps2 transformed scattered marketing efforts into a predictable growth engine. For colleges seeking sustainable enrollment growth, the key is not just more visibility — it’s aligned strategy across every channel.
Central Coast College: A Community College.
When Helps2 brought on a community college as a client, the biggest challenge was obvious – the scale and depth of content to promote. In addition to our tried-and-true strategies of expanding their social media, for Central Coast College we also utilized paid advertising through Facebook and Google Ads and eventually produced video ads for broadcast television.
YouTube has proved to be a significant promotional outlet for Central Coast College, and as a production and branding resource we have brought over 300,000 views to their YouTube channel.
Of course, the goal for any such educational institution is an increase in enrollment, and together we have increased the leads to forty prospective students per week. All of us at Helps2 are proudly kept quite busy working with Central Coast College and look forward to experiencing the continuing growth and evolution of their online community!
Revamped Brand
When we first met Central Coast College, their website was outdated and their branding needed a modern touch. The Helps2 team did just that. We designed a new website, updated branding on all social media sites and began producing modern, relevant content on their behalf.
Cut marketing expenses in half
They were spending twice as much on marketing and getting less than half the results they’re getting with our team. We revolutionized the way they see their ad dollars and put a great social media strategy into effect.
Classes filled to capacity in 2020
They were spending twice as much on marketing and getting less than half the results they’re getting with our team. We revolutionized the way they see their ad dollars and put a great social media strategy into effect.
Classes filled to capacity in 2020
They used to pay big dollars to film a commercial once a year or two. We came in and proposed filming a high-quality commercial every month for a more affordable price. After all, video is the most engaging form of content on the internet right now.
We’ve been working with Central Coast College since 2016. We’ve enjoyed helping them grow and serve their community the best way they can.
240K
Commercial Views
300K+
YouTube Views
Here's an overview of what we did for Central Coast College:
Website Design & Creation
Advertising
Social Media Marketing
Branding & Photography
Relationship matters. Here's what ours looked like:
5
Years of Work
5
Specialists
240K
Commercial Views
1
Commercial Views
2020
Classes Fully Filled
Take-Aways
At Helps2, we love helping people see their dreams come true. Whether it's garnering more sales for your business or your nonprofit, let us help!