When Helps2 brought on a community college as a client, the biggest challenge was obvious – the scale and depth of content to promote. In addition to our tried-and-true strategies of expanding their social media, for Central Coast College we also utilized paid advertising through Facebook and Google Ads and eventually produced video ads for broadcast television. YouTube has proved to be a significant promotional outlet for Central Coast College, and as a production and branding resource we have brought over 300,000 views to their YouTube channel.
Of course, the goal for any such educational institution is an increase in enrollment, and together we have increased the leads to forty prospective students per week. All of us at Helps2 are proudly kept quite busy working with Central Coast College and look forward to experiencing the continuing growth and evolution of their online community!
When we first met Central Coast College, their website was outdated and their branding needed a modern touch. The Helps2 team did just that. We designed a new website, updated branding on all social media sites and began producing modern, relevant content on their behalf.
Cut marketing expenses in half
They were spending twice as much on marketing and getting less than half the results they’re getting with our team. We revolutionized the way they see their ad dollars and put a great social media strategy into effect.
Classes filled to capacity in 2020
We originally set out to bring in 40 new leads a week. We’re proud to say that our marketing efforts over the past 5 years have led to CCC having their classes filled to capacity in the beginning of 2020 (which is the time we’re writing this).
Produced Monthly Commercials
They used to pay big dollars to film a commercial once a year or two. We came in and proposed filming a high-quality commercial every month for a more affordable price. After all, video is the most engaging form of content on the internet right now.
We’ve been working with Central Coast College since 2016. We’ve enjoyed helping them grow and serve their community the best way they can.
Here’s an overview of what we did for Central Coast College:
Website Design & Creation
Social Media Marketing
Branding & Photography
Relationship matters. Here’s what ours looked like: