Dogs Without Borders: Expanding Reach and Driving Fundraising Growth Through Strategic Digital Campaigns

HOW HELPS2 HELPED AN LA-BASED RESCUE RAISE $14,000 IN JUST 4 WEEKS

Founded in 2006, Dogs Without Borders (DWB) is a 501(c)(3) nonprofit rescue organization based in Los Angeles, California. Dedicated to saving stray and abandoned dogs from local shelters—and from as far away as Korea and Mexico—DWB is committed to ensuring every dog finds a loving, permanent home.

Led by Chloe Lawrence and supported by an incredible network of foster families and volunteers, Dogs Without Borders operates entirely without a physical facility. Instead, they rely on foster-based care, personalized adoption support, and long-term guidance for adopters to ensure successful, lifelong placements.

With over 8,000 dogs placed since inception, Dogs Without Borders continues to expand its impact through community support, donations, and strategic outreach.

ENHANCING NONPROFIT VISIBILITY THROUGH TARGETED SOCIAL MEDIA CAMPAIGNS

Dogs Without Borders partnered with Helps2 to expand awareness of their mission and increase fundraising reach through a focused digital campaign.

The primary goal was to:

• Increase exposure to Dogs Without Borders’ mission
• Reach new supporters beyond their existing audience
• Drive traffic to a dedicated fundraising campaign page
• Generate meaningful donations within a short time frame

To achieve this, Helps2 developed and executed a multi-channel digital strategy designed specifically for nonprofit fundraising and audience growth.

CAMPAIGN RESULTS: MEASURABLE IMPACT IN JUST 4 WEEKS

Through a strategic combination of paid social advertising, organic content, and email marketing, the campaign delivered powerful results in a short time frame.

Key Performance Highlights

• 48,174 social media accounts reached
• 893 campaign website visits
• $14,000 raised in just 4 weeks
• Significant growth in brand awareness and donor engagement

This campaign not only generated immediate fundraising results, but also expanded Dogs Without Borders’ audience—creating long-term value for future campaigns and donor outreach.

WHAT WE IMPLEMENTED: A MULTI-CHANNEL FUNDRAISING STRATEGY

Paid Social Media Advertising

Helps2 launched a 4-week paid social media ad campaign designed to reach animal lovers, rescue supporters, and nonprofit donors across key demographics. Ads were optimized for reach, engagement, and traffic to the campaign landing page.

Organic Social Media Content

In addition to paid ads, we created supporting organic social media posts to:

• Reinforce campaign messaging
• Increase trust and credibility
• Keep the community engaged throughout the fundraising period

Email Marketing Campaign

We built and executed a 5-email fundraising campaign targeted to Dogs Without Borders’ existing audience. The email sequence was designed to:

• Tell the story behind the mission
• Drive urgency and emotional connection
• Encourage repeat engagement and donations

This integrated approach ensured consistent messaging across all platforms while meeting supporters where they were most active.

WHY THIS CAMPAIGN WORKED:

• Clear mission storytelling that emotionally connected with supporters
• Targeted digital ads that reached new, mission-aligned audiences
• Email marketing that activated existing donors and supporters
• A dedicated campaign landing page designed to convert interest into action

By increasing audience size and engagement, this fundraising campaign is expected to deliver compounding results for years to come, making each future campaign more effective.

OUR SOLUTION: FUNDRAISING-FOCUSED DIGITAL MARKETING FOR NONPROFITS

At Helps2, we specialize in helping nonprofits grow awareness, increase donations, and build sustainable momentum through:

• Social media marketing for nonprofits
• Paid social media advertising
• Fundraising campaign strategy
• Email marketing and donor engagement
• Mission-driven storytelling that converts

This Dogs Without Borders campaign is a prime example of how strategic digital marketing can drive real-world impact for nonprofit organizations.

WANT TO GROW YOUR NONPROFIT’S REACH AND FUNDRAISING IMPACT?

If your organization is looking to:

• Increase visibility
• Reach new supporters
• Raise more funds through digital campaigns
• Build long-term donor momentum

Helps2 can help you create a strategy that delivers both immediate results and long-term growth.

Let’s talk about how we can support your mission.