The Culinary CMO: Driving Growth with Strategic Paid Ads
ENHANCING THE CULINARY CMO’S ONLINE PRESENCE THROUGH TARGETED ADS
The Culinary CMO, led by Sri Divel, is a leading agency in the hospitality and restaurant industry, offering marketing, training, and development services. With over two decades of experience, Sri Divel has an impressive background as a classically trained chef and hospitality expert, with career highlights including training at the Art Institutes of California, achieving a Level One Sommelier rank, and significantly contributing to the success of the Montage Hotel in Laguna Beach and Beverly Hills.
To enhance The Culinary CMO’s digital presence and engagement, Helps2 implemented a targeted paid advertising and SEO strategy. Our approach focused on building brand awareness and promoting a specialized marketing course for restaurant owners.
RESULTS: INCREASED WEBSITE TRAFFIC AND SOCIAL MEDIA FOLLOWING
Over six months, the implementation of our strategy led to significant improvements in digital engagement:
Website Traffic: The number of website users and sessions doubled, reflecting a substantial increase in interest and engagement.
Helps2 launched Paid Ads in September 2023, and over the course of six months, The Culinary CMO saw a 100% increase in website users.
Website sessions (visits) doubled as a result of the paid ads and SEO strategy.
Instagram Following: The Culinary CMO’s Instagram following doubled, driven by our targeted ads and content strategy.
The Culinary CMO’s Instagram following doubled during this campaign.
KEY CAMPAIGN FEATURES
AD PERFORMANCE
Impressions and Clicks: Our ads garnered 351,000 impressions and 11,000+ clicks across Meta platforms (Facebook and Instagram), demonstrating strong engagement with the target audience.
Top Performing Ads: The talking video ad and Helps2’s custom-designed graphic ad generated the highest number of clicks and engagement.
OUR SOLUTION: PAID ADVERTISING AND SEO
To achieve these results, we crafted a strategic advertising campaign with the following components:
- Creative Ad Content: Engaging video and graphic ads designed to capture the attention of restaurant owners and culinary professionals.
- Targeted Advertising: Precision targeting to reach the intended audience effectively.
- SEO Optimization: Enhancements to The Culinary CMO’s website to improve search engine rankings and attract organic traffic.
- Press Opportunities: In addition to running ads, we leveraged press opportunities to further enhance The Culinary CMO’s visibility.
WANT TO GROW YOUR ONLINE PRESENCE LIKE THE CULINARY CMO?
Interested in attracting more potential customers and increasing your online engagement? Contact Helps2 to develop a customized digital marketing strategy for your business.