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Cracking the Code to Consistent Leads: A Framework for Local Business Owners A few weeks ago, I stood in front of a room full of brilliant women inside my Goldman Sachs Cohort Sister’s network, The CEO Society, and asked one simple question: “What is your lead generation plan?” Not your marketing activity.Not your Instagram posting […]

There was a defining moment in my entrepreneurial journey when I realized something uncomfortable but necessary: I wasn’t underqualified, underprepared, or undercalled. I was playing small. And playing small in business doesn’t protect you. It limits you. If you’re a founder, creative, nonprofit leader, or entrepreneur trying to grow something meaningful, you don’t just need […]

If you’re a small business owner, you’ve probably heard at least one of these phrases: These sound motivating—but they’re also some of the most common marketing myths keeping small businesses stuck. At Helps2, we work closely with creatives, founders, and mission-driven entrepreneurs who feel overwhelmed by marketing because they’ve been chasing advice that no longer […]

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