Lyrik’s Institution: Media Production Telling a Story That Changes Minds
SHARING THE POWERFUL MESSAGE OF LYRIK’S INSTITUTION WITH KANSAS CITY AND BEYOND
Lyrik’s Institution, founded by Kyle Hollins in Kansas City’s inner city, exists to change the way young adults think about their thinking. Many youth in underserved communities have never been exposed to opportunities beyond their immediate environment. When you don’t see possibilities, it’s hard to imagine a different future.
Lyrik’s Institution challenges that narrative.
Through mentoring, cultural intervention, and their signature six-step process, they help young people shift their mindset, build confidence, and rewrite their stories. However, despite the powerful impact happening on the ground, their story wasn’t being told at scale.
That’s where Helps2 stepped in.
OUR SOLUTION: CINEMATIC STORYTELLING + STRATEGIC DISTRIBUTION
Helps2 partnered with Lyrik’s Institution to bring their mission to life through high-quality media production.
We produced one major flagship video along with a series of supporting videos designed to highlight:
- Working with lyrics as a tool for self-expression
- Mentoring and mindset transformation
- Cultural intervention strategies
- The Lyrik six-step process
- “From Fighting to Friends” impact stories
- Community initiatives like providing shoes to youth in need
Each video was designed with intentional storytelling, urban-inspired visuals, and clean, modern titling that reflected both professionalism and authenticity.
Take a look and listen to the magic behind our video production team: 
THE RESULTS: A STORY THAT REACHED THOUSANDS
The impact was immediate.
One of the campaign videos — focused on providing shoes to youth — was strategically advertised and reached over 10,000 views, dramatically increasing awareness in Kansas City and beyond.
- Beyond views, the video campaign:
- Elevated Lyrik’s Institution’s credibility
- Helped raise funds to support their mission
- Increased community awareness
- Created a digital presence that reflects their real-world impact
- Positioned them as thought leaders in youth mindset development
Before partnering with Helps2, their story was largely untold online. Now, their YouTube channel features a cohesive, professional video library that captures the heart of their mission and the transformation happening within their programs. Our videos exponentially expanded the Lyrik’s Institution message, with video views ranging from 106 views to some over 10,000 views. In total, across the series of YouTube videos viewership was over 21,000. At current day, Lyrik’s Institution has 152 YouTube subscribers and their mission is rock solid. Join us and learn more about this awesome organization!
THE NEW MEDIA PRESENCE FEATURES
- Flagship Brand Film: A high-quality production capturing the heart of Lyrik’s mission.
- Impact Story Series: Short-form videos highlighting real transformation stories.
- Culturally Relevant Visual Branding: Urban-inspired, modern titles and clean design that resonates with their audience.
- Strategic Paid Promotion: Targeted advertising that expanded reach and drove over 10,000 views on a single video.
- Evergreen Content Assets: Videos that can be reused for fundraising, events, social media, and donor outreach.
WHY THIS MATTERS
When organizations serving underserved communities don’t tell their stories, they miss funding, partnerships, and broader influence.
Helps2 didn’t just produce videos — we helped Lyrik’s Institution articulate and amplify a mission that is actively reshaping how young adults in Kansas City think about their future.
WANT TO TELL YOUR STORY LIKE LYRIK’S INSTITUTION?
If you’re a nonprofit, creative, or mission-driven organization ready to elevate your voice, Helps2 can help you craft powerful media that drives awareness, engagement, and funding.
Let’s tell your story the way it deserves to be told. Connect with Helps2 today and we will get the conversation started!